Amsterdam’s TAGGRS Raises €2M in Funding from No Such Ventures to Revolutionize Data Tracking in a Privacy-First Era

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Amsterdam, Netherlands – TAGGRS, an Amsterdam-based innovator in server-side data tracking, has secured €2 million in growth funding from No Such Ventures. The new funding will fuel TAGGRS’ mission to become a global leader in server-side tracking and data management, providing businesses with a privacy-compliant, accessible, and effective tracking solution as third-party cookies phase out.

Founded in 2022 by Niels Olivier, Steven Hooisma, Jorjan Jorritsma, and Niek Schlepers, TAGGRS has swiftly gained traction, with over 6,000 companies and 400 marketing agencies across more than 80 countries now utilizing its software. This rapid adoption demonstrates the demand for privacy-forward tracking solutions that enhance data reliability and campaign effectiveness.

Expanding a Privacy-First Tracking Solution

As privacy regulations tighten worldwide, companies are seeking alternatives to traditional data tracking methods. TAGGRS’ server-side tracking software collects data directly from servers, bypassing the limitations of client-side tracking and enhancing data accuracy and security. With TAGGRS, businesses report up to a 20% improvement in data volume and precision, leading to increased advertising performance and actionable customer insights.

Co-founder and CEO Niels Olivier commented, “This investment and partnership with No Such Ventures will accelerate our vision of providing every company, regardless of technical expertise, with accessible server-side tracking solutions. Our plug-and-play system offers robust analytics that empower businesses to make informed, data-driven decisions.”

Support from No Such Ventures

In addition to capital, No Such Ventures brings a network of technology and marketing experts to support TAGGRS’ growth objectives. Arjan Griffioen, an investor at No Such Ventures, noted, “TAGGRS’ product is intuitive, receives exceptional feedback, and has seen minimal churn. We believe in the company’s potential to lead the shift towards privacy-focused data solutions and look forward to being part of this journey.”

Transforming Digital Marketing through Accessible Data Tracking

TAGGRS’ solution, designed for companies of all sizes, provides critical features such as server-side tracking, customizable tracking options, enhanced data security, and real-time reporting. The software is highly accessible, with a user-friendly interface and comprehensive tutorials, empowering digital marketers, advertisers, and agencies to make the most of their data.

Co-founder Jorjan Jorritsma added, “Our platform is a complete tracking and analytics package that allows businesses to gain deep insights without technical barriers. As digital marketing evolves, TAGGRS will continue to adapt, delivering reliable data and supporting growth in an increasingly regulated environment.”

About TAGGRS

TAGGRS is a server-side tracking platform focused on privacy-compliant data solutions for businesses worldwide. Its plug-and-play software provides enhanced tracking capabilities with robust analytics to help businesses optimize website and campaign performance. With a commitment to accessibility, data privacy, and reliable insights, TAGGRS is poised to redefine digital analytics.


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