Berlin-Based Startup GIFTD Secures EUR 535,000 to Launch Innovative App for Sustainable Consumer Goods Distribution

Berlin, October 2024 – GIFTD, a forward-thinking Berlin-based startup, has raised EUR 535,000 in an angel funding round backed by key investors including Thies Network, quantumReality, and impact investor ULTRA.VC. The fresh capital will fuel the launch of GIFTD’s groundbreaking app, designed to turn unsold goods into powerful marketing tools. The app has already garnered attention from major brands like Fabletics and Iriedaily, offering a sustainable and impactful solution for managing surplus stock.
A Game-Changer for the Circular Economy
GIFTD’s app reimagines the circular economy by transforming unsold goods into meaningful marketing assets. Brands can upload surplus inventory directly to their GIFTD profile, allowing potential customers to access these items through personalized campaigns shared via social media platforms such as Instagram or through email marketing.
Daniel Klarkowski of Fabletics stated, “GIFTD allows us to distribute PR sample products meaningfully, engaging new audiences without interrupting our core business.”
By leveraging influencer marketing and targeted outreach, GIFTD amplifies brand visibility while fostering greater interest in sustainable products. Participating users receive exclusive invitation codes to join campaigns, creating a vibrant community that promotes environmentally conscious consumption.
Aligning with EU Regulatory Changes
With upcoming EU regulations set to prohibit the destruction of unsold consumer goods, GIFTD offers an invaluable solution for the fashion industry. Brands not only responsibly distribute their excess stock but also acquire new customers in the process. According to GIFTD, campaigns run on its platform achieve up to ten times higher engagement rates than conventional marketing strategies, all while reducing costs.
Available on both iOS and Android, the app was launched nationwide in 2024, promising to reshape how the fashion industry approaches surplus goods.